Qualitative Research

Research Methods

Research methods are systematic approaches used to conduct research and gather evidence to answer questions or solve problems. They provide a framework for collecting, analyzing, and interpreting data to draw reliable conclusions. Key Characteristics / Core Concepts Systematic: Follows a structured plan and process. Empirical: Based on observable evidence, not assumptions. Replicable: The process can … Read more

Qualitative Research

Qualitative research is a type of research that focuses on gaining an in-depth understanding of underlying opinions, reasons, assumptions, and motivations. It uses complex, interwoven variables that are difficult to measure directly. It’s less about numbers and more about rich, detailed descriptions and interpretations. Key Characteristics / Core Concepts Focuses on in-depth understanding of experiences, … Read more