Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence public perception. It’s about building and maintaining a positive image. Key Characteristics / Core Concepts Strategic Communication: PR relies on carefully planned messaging to achieve specific goals. Reputation Management: A core … Read more
Press release writing is the craft of creating concise, informative announcements distributed to media outlets to generate publicity for a company, organization, or individual. It’s a strategic communication tool aimed at capturing media attention and influencing public perception. Key Characteristics / Core Concepts Conciseness: Press releases prioritize brevity and clarity, delivering key information quickly. Objectivity: … Read more