entrepreneurship

Small Business Management

Small business management is the process of overseeing and running a small-scale business, encompassing all aspects from planning and operations to marketing and finance. It requires a diverse skill set and adaptability to succeed in a competitive market. Key Characteristics / Core Concepts Strategic Planning: Setting long-term goals and devising plans to achieve them. Financial … Read more

Franchising

Franchising is a business model where a franchisee purchases the rights to operate a business using a franchisor’s established brand, systems, and processes. This allows the franchisee to leverage an already successful business model while the franchisor expands their brand reach. Key Characteristics / Core Concepts Established Brand Recognition: Franchisees benefit from the existing reputation … Read more