EEG

Neuromarketing

Neuromarketing is the use of neuroscience principles and technologies to understand consumer behavior and improve marketing effectiveness. It seeks to decipher the brain’s responses to marketing stimuli, such as advertisements or product packaging, to better predict consumer choices and preferences. Key Characteristics / Core Concepts Uses brain imaging techniques (like fMRI and EEG) to measure … Read more

EEG Technology

Electroencephalography (EEG) is a neurodiagnostic technique that measures the electrical activity of the brain using electrodes placed on the scalp. It provides a non-invasive way to monitor brain function. Key Characteristics / Core Concepts Measures brainwave activity: EEG detects tiny electrical signals produced by the brain’s neurons. Non-invasive: Electrodes are placed on the scalp, requiring … Read more