Digital Marketing

Web Analytics

Web analytics is the process of collecting, measuring, analyzing, and reporting website data to understand how people use a website and to improve its effectiveness. It involves tracking various metrics to gain insights into user behavior, website performance, and marketing campaign success. Key Characteristics / Core Concepts Website Traffic: Monitoring the volume and source of … Read more

Digital Marketing

Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. It involves creating and sharing content to attract and engage customers, ultimately driving sales or achieving other marketing goals. Key Characteristics / Core Concepts Online Presence: Establishing a strong online presence through a website and … Read more