Popular culture refers to the cultural patterns and trends that are widely accepted and embraced by the majority of a society at a particular point in time. It’s essentially the commonly held beliefs, practices, and interests of the general public. Key Characteristics / Core Concepts Wide appeal and accessibility: Popular culture is easily understood and … Read more
Neuromarketing is the use of neuroscience principles and technologies to understand consumer behavior and improve marketing effectiveness. It seeks to decipher the brain’s responses to marketing stimuli, such as advertisements or product packaging, to better predict consumer choices and preferences. Key Characteristics / Core Concepts Uses brain imaging techniques (like fMRI and EEG) to measure … Read more
Microeconomics is the branch of economics that studies the behavior of individual households and firms in making decisions on the allocation of limited resources. It analyzes how these individual decisions interact within markets. Key Characteristics / Core Concepts Supply and Demand: The fundamental forces that determine prices and quantities in markets. Market Structures: Different types … Read more
Market research is the process of gathering, analyzing, and interpreting information about a market, a specific product or service within a market, or a customer base. It provides insights into consumer behavior, preferences, and needs to inform business decisions. Key Characteristics / Core Concepts Data Collection: Gathering information through surveys, interviews, focus groups, and observation. … Read more
Marketing is the process of creating, communicating, and delivering value to customers. It involves understanding customer needs and wants, and developing strategies to meet those needs profitably. Key Characteristics / Core Concepts Identifying target audiences Developing a marketing mix (product, price, place, promotion) Building brand awareness and loyalty Analyzing market trends and competition Measuring marketing … Read more