Brain Imaging

Neuroeconomics

Neuroeconomics is the study of how people make decisions, focusing on the intersection of neuroscience, economics, and psychology. It uses brain imaging and other neuroscience techniques to study decision-making processes, shedding light on how the brain processes rewards, risks, and uncertainties in economic choices. Key Characteristics / Core Concepts Combines insights from neuroscience, economics, and … Read more

Neuromarketing

Neuromarketing is the use of neuroscience principles and technologies to understand consumer behavior and improve marketing effectiveness. It seeks to decipher the brain’s responses to marketing stimuli, such as advertisements or product packaging, to better predict consumer choices and preferences. Key Characteristics / Core Concepts Uses brain imaging techniques (like fMRI and EEG) to measure … Read more