Visual merchandising is the practice of creating appealing and effective displays of products to attract customers and boost sales. It involves carefully arranging merchandise in retail spaces to create a visually stimulating and persuasive shopping experience. Key Characteristics / Core Concepts Strategic Product Placement: Items are arranged to maximize visibility and impulse purchases. Store Design … Read more
Social media management is the process of planning, creating, scheduling, and analyzing content posted on social media platforms to achieve specific goals. It involves using various tools and strategies to build a brand’s online presence, engage with audiences, and drive results. Key Characteristics / Core Concepts Content Creation and Curation: Developing engaging content like posts, … Read more
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence public perception. It’s about building and maintaining a positive image. Key Characteristics / Core Concepts Strategic Communication: PR relies on carefully planned messaging to achieve specific goals. Reputation Management: A core … Read more
Guerrilla marketing is an unconventional marketing strategy that uses low-cost, creative tactics to generate maximum impact and publicity. It focuses on creating a buzz and generating memorable experiences rather than relying on traditional advertising methods. Key Characteristics / Core Concepts Unconventional Tactics: Guerrilla marketing utilizes surprising and unexpected methods to grab attention. Low-Cost Approach: It … Read more
Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. It involves creating and sharing content to attract and engage customers, ultimately driving sales or achieving other marketing goals. Key Characteristics / Core Concepts Online Presence: Establishing a strong online presence through a website and … Read more
Copywriting is the art and science of writing text that aims to persuade a reader to take a specific action. It’s about crafting compelling content that motivates the audience to buy a product, subscribe to a service, or engage with a brand. Key Characteristics / Core Concepts Persuasion: Copywriting focuses on influencing the reader’s behavior. … Read more